By Salvador Hoover


Using a local search tool to find out how well your business is doing on search engines like Google, Yahoo!, and Bing is the first step to fully optimizing your online presence. Local search tools will help you get a snapshot into what areas of the web you are visible and what areas you have no presence in at all. By allowing a search engine optimization (SEO) company to gather as much information as possible on your company and use that information to enhance youronline existence, you will be Page 1 ranking in your industry soon.

When you are employed by local organizations in your town, you are likely to sell the services you receive to them based on a number of factors, as well as your service with assorted kinds of advertising on the internet. One area that you are planning to want to spot particular increased exposure of is actually someone's place of business Search engine marketing. Make companies understand that your time and effort aren't nearly generating people to a website, yet regarding really obtaining clients inside their doorway.

The Local Search Tool

Dallas search engine optimization (SEO) company, Advice Interactive Group, has developed the Local Search Tool to give businesses a snapshot of their online presence in order to show clients what they are doing well and in what areas they need help. The Local Search Tool checks local listings, local directories, competitor citations, social media sites, and reputation management among other important factors.

Citations and Local Directories

Local business listings are some of the most important listings online. The most important business listing a company can have online is Google Places. If your Google Places listing is less than 80 percent, then work will need to be done to get your score up over this mark. Having at least five positive reviews and a correct NAP (Name, Address, Phone Number) is generally where most businesses are lacking.

Local search tools should give you a list of at least 40 directories where your NAP should be listed. The best way to add your business listing to these directories is by doing it manually. There are many types of software available that will automatically submit business listings to directories but the quality of these directory submissions will be less than satisfactory to most search engines.




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