By Allan Talbert


The pay-per-click technique is easy and straightforward. Location an ad to show on Google or some other pay-per-click search engine.

Customers click on it. It brings them to a page exactly where they are able to make the buy. Pay-per-click marketing is a fast, powerful, effective way to marketplace goods for affiliate programs. New advertisers towards the medium are often stunned at how fast and effective it is.

But sometimes these of us who use the pay-per-click marketplace get in to the exact same mindset and overlook perfectly profitable products merely because they don't spend out as much right away I'm speaking about the power of residual revenue, and any time you find an affiliate plan that pays 'residually' or mentions the words 'lifetime customer', you should take notice.

Here's an example. Suppose you discover two web-service providers, every of which has an affiliate program. #1 provides an immediate payout of 60% per sale to you for anyone who buys their service. Sounds fairly good; it is a high payout and you believe you can get a great conversion rate on any advertisements you run for their services. #2, on the other hand, pays out only $10 per sale, but provides $10 per month residually for the lifetime from the consumer.

Oftentimes, those of us who play the pay-per-click game get so within the mindset of 'quick money' that we have a tendency to dismiss those affiliate programs that have lower payouts without really considering what may be provided. Which from the two internet services has the better payout overall? We know that web host #1 pays out 60% per sale. That is quick money, a great deal of the time it's easy to believe. But suppose a customer buys web services from business.

Presumably, if he is pleased with the service, he'll remain with it to get a very lengthy time, possibly the rest of his life. So even though the initial payout is only $10, the possible return of this one sale is $10 per month, for the rest from the customer's life! I think that type of payout deserves a second appear. So which service is the better to promote? The answer, obviously, is each of them.

Based on how nicely each service converts to sales, and what the click-through rate is on your advertisements, either or both from the above services might be wrong for you personally to promote. But either or each could be very profitable. Do not dismiss low-paying payouts out of hand, especially if there's residual income involved.




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